What is ethical anyway?
We know that “ethical” isn’t an objective word: it can mean different things to different people.
For us, ethical means moving in the direction of least possible harm against other people, animals and the planet.
Read more about it in our manifesto.

“Ethics aren’t just a concept or idea, it’s something alive, something that needs to be lived. Ethics aren’t really ethical if they aren’t lived by oneself.”
Cata
“Ethics? It’s simple, don’t be an asshole!”
Maarten
“My main question is: how can we avoid ethics from being another stick we hit people with. But instead an inspiring and supportive force for good.”
Anca

Resources
We’ve gathered an open list of resources for ethical living: books and browser extensions, films and apps.





