Ethical Alternatives & Resources
Tools, services and organisations that do less harm than the default choice, in 43 categories. We’re re-checking every entry against our checklist, one category at a time.
Analytics
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Offen
Lightweight, self-hosted and GDPR-compliant
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Piwik PRO
An alternative to Google Analytics with a focus on user privacy and data security
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Arnold Analytics
Simple, green hosted analytics
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TallyLab
TallyLab is a data tracking app where your data is your data, and you alone reap the insights
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GoSquared
Web analytics engineered for privacy
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Plausible
Lightweight, non-intrusive alternative to Google Analytics
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AT Internet
Web analytics with built-in compliance
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Countly
Analytics platform for securely tracking across web, desktop, and mobile
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Simple Analytics
"Simple, clean and friendly" analytics, with a focus on user privacy
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Fathom
Fathom provides simple website stats without tracking or storing users' personal data
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Matomo
GDPR-compliant Matomo is also free and open source
